Monday, 29 March 2010

Invu establishes alliance with Objectif Lune to launch new content automation technology

Invu now offers Invu Content Automation, after establishing alliance with Objectif Lune. PlanetPress Suite will be added to Invu’s product portfolio, providing customers with direct access to trans-promotional and transactional applications.

Trans-promotional activity is proven to enhance customer growth, retention and service levels, and every document sent to a customer is an opportunity for new business. The new offering, Invu Content Automation, will provides an easy way for businesses to create or enrich variable content documents of any type from Invu’s document management repository. Invu Content Automation also accelerates distribution, speeds up payment processes and even reduces postal costs.

Invu Content Automation will allow customers to import existing business documents created with any Windows application and to interpret their content intelligently for repurposing and enrichment. Data can be mapped onto a template document, and efficiencies are increased with workflow by routing documents for printing, emailing or indexing and archiving into Invu.